Client + Project Details
Where’s Jubes is a fair dinkum Aussie brewpub with hops imported from Australia. Premium meat cuts, local beers, Aussie-inspired cocktails, and crew full of personality await locals. They’re bringing a ‘Cheers’ feel to Downtown St. Petersburg.
This was one of the most extensive projects I’ve worked on in my creative career and I loved every minute. The Australian brewpub concept is entirely unique to the St. Petersburg area. The owner, Josh, allowed myself and the Evolve & Co team to take full creative direction on this brand, including capturing his Aussie personality in a cheeky brand voice.
Agency
Evolve & Co.
*Head illustration by Sarah Sheppard
Roles
Creative Director, Website Designer, Director, Video Editor, Videographer, Photographer, & Graphic Designer
Primary Objective
Create a brand package that captures Josh’s personality and the cheerful vibe at Where’s Jubes. Then ultimately bring awareness to the brand and sell some brews.
Results
The brewpub is now open and has been featured in 12+ news outlets, including an on-air segment with the Morning Blend on ABC Action News.
From Illustrator to St. Petersburg
This 30+ foot wall is one of the projects I am the most proud of. The client requested a feature wall that’s “almost overwhelming but cool,’ With that in mind, I designed and placed each element on the wall design accordingly. I knew personality was a major component of the brand so I chose key phrases from the owner to include. I also included a few special elements that only he and close family and friends would notice including the passport stamp with his moving date to America, the 5 kangaroos representing his family, and a shout out to his favorite cricket team.
Website Design
I knew this website needed to be loud and expressive. Leading with an animated video background was my way of immediately bringing the user in. From there each row was planned to flow easily to the next.
The website features the story of Where’s Jubes in both written and video format. I wrote a majority of the SEO keyword rich copy seen throughout the site.
The Morning Blend Segment
I co-wrote the press release that landed Jubes of Where’s Jubes on air with The Morning Blend on ABC Action News. His personality shines through in this segment as he features the brand’s logo, food, and plans for beer.
Custom Tap Handles
I designed a custom tap handle for each of the 8 standard and 4 seasonal brews at Where’s Jubes. When viewing the standard tap handles from the side, they align to create a smaller version of the ‘feature wall’ inside the brewpub.
For the seasonal brews I wanted to make sure that customers knew that ‘this sh*t is seasonal’ and limited in supply.
Beer Reels
Each brew at Where’s Jubes has a personality and Aussie-inspired name. I brought these to life with animated reels.
