Client + Project Details
Often referred to as the ‘Uber’ of cleaning, Spruce is on a mission to change how people receive cleaning services in their homes. From full housekeeping to a quick tidy up or a bathroom deep clean, Spruce is available to apartment residents on-demand via app or web. For property managers, Spruce reduces the growing burden of managing 20+ different providers arriving each day, and provides security and oversight for the entire property.
At Spruce I work to bring the brand voice and personality to life. I love the challenge of keeping content fresh yet consistent across multiple touchpoints for users, properties, and service providers.
Agency
None
*Employed directly at Spruce
Roles
Senior Graphic Designer, Graphic Designer
Primary Objective
Evolve and preserve Spruce’s brand identity to ensure brand awareness and increased sales.
Results
Purchase records were consistently broken with an average growth of 21% year over year.
Top 3 Omnichannel Campaigns
Campaign
Welcome Package is Back
Marketing Channels
Email, In-App, Push, SMS
Results
$267,000 in additional revenue
50% increase in sign ups
22% increase in purchases YOY
Campaign
Move Out Clean Limited Time Offer
Marketing Channels
Email, In-App, Push, SMS
Results
$100,500 in additional revenue
4x daily average number of bookings
Service Provider Print Materials
Service Providers are an integral part of Spruce’s business. The better equipped they are, the better service users will receive. With that in mind I designed cleaning checklists and door hangers. The checklists help providers keep track of their tasks and once complete they are left behind for users to read through. The colored band at the top of each list is so providers can leaf through papers and find them quickly. The door hangers are both a brand awareness tool and service tool.
Property Website Design
I worked cross-functionally with the Resident Engagement team to create a website and updated design materials for Client Properties that led to a significant increase in property material usage and brand awareness.
I designed this website with ease in mind so property managers could find what they need quickly. I wanted it to be as fun and playful as the Spruce brand plus easy to navigate. Below you’ll find the designs that now live on this website.
Property Collateral
Spruce’s unique business plan includes working with properties to provide Spruce as an amenity for their residents. As part of this partnership we offer digital and print property materials to drive brand awareness and sales. I redesigned 50+ pieces to fit within Spruce’s brand identity and new graphic direction. Properties were pleased with not only the redesign but the sheer number of items they were able to utilize. From branded emails and social media posts to cleaning comparison charts and elevator signs, these items are integral to Spruce’s brand awareness.
